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BE SMARTER THAN A CEO IN 30 DAYS will open the secrets to a lifetime of higher earnings – starting right now.
While many in the business community are skilled in digital devises from Facebook to Twitter – they are at a loss in creating a strategic plan, marketing a product, managing a department or even knowing how to interpret a financial statement.
Simply stated – they do not know what makes a company grow and become profitable.
BE SMARTER THAN A CEO IN 30 DAYS is literally your “business bible” covering all phases of managing a company plus the insight and wisdom of over 50 business leaders. Then there are the extraordinary guidelines and checklists that provide a personal roadmap in meeting virtually any business challenge you are likely to encounter.
You will gain the business know-how for increased earnings regardless of your position, company or industry.
As IBM’s former Director of Management Development, Walter Schiff declared, “I only wish I had BE SMARTER THAN A CEO IN 30 DAYS to utilize in the Management Training Programs I was responsible for…it is a must read for people on the fast track.”
Chris Ponzio, SVP of LevLane Advertising in Philadelphia wrote, “Who needs an MBA? BE SMARTER THAN A CEO IN 30 DAYS gets to the heart of smart business thinking. Whether you are climbing the corporate ladder or going down an entrepreneurial road, J.J. Medney provides a roadmap for success.”
Here are just four selections from the pages of BE SMARTER THAN A CEO IN 30 DAYS. They provide an insight into the broad based strategies that set the Book apart. There are over a hundred of these business gems.
Page 28 – Shoestring Strategy
Here is how to turn an entry-level salesman into a resourceful business person by following our Shoestring Strategy. He simply calls his top three customers and books luncheons on the next trip to their cities.
At lunch, he probes the three areas called for on page 28. Later, he compiles the data covered and prepares a Report for management. This customer research serves as the foundation for setting both marketing and product line strategy. He is no longer a neophyte as his increased income now reflects.
Page 98 – A Greater Contribution
This is one of my favorite stories from Robinson and Schroeder’s book IDEAS ARE FREE.
Dana Corporation is a large mid-west firm that over time received some 800 suggestions from - a telephone operator. This lady worked in the Complaint Department. Every time a customer called in with a complaint, she would simply ask, “What would you do about it?” Even if 90% of the proposals were frivolous, that still left some 80 significant customer suggestions for management to address.
Page 114 – Napkin Strategy
This basically covers how to map out a business deal in only seven numbers on the dry side of a cocktail napkin and end up with a 27% profit before taxes.
Yes, it works even better after the second martini.
Pages 88-90 – Benchmarks
Here I highlight 30 benchmarks that can serve as your personal guidelines in managing most any company, subsidiary or department.
It runs the gamut from “Develop an enterprise vision” to “Delegate – you can only do so much with your own two hands.”
To give you a head start at the very outset, I have written and narrated a 35-minute powerhouse Business Video offering:
- 10 Strategies that produce top line growth and bottom line profits.
- 10 Personal Attributes that elevate business people to their next level of excellence.
- How higher earnings flow from making a greater contribution to the company's success.
To view the video, click 1businessvideo.com.
I sincerely believe BE SMARTER THAN A CEO IN 30 DAYS and the Business Video can play a significant role in advancing your career. This is why I am introducing the 200 page Book at just $14.95 ($9.99 digital). I want everyone in the business community to discover these Strategic Secrets and move on to a lifetime of higher earnings.
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